Aron van der Ploeg (1971) is managing partner at leading music agency The Missing Sync. The Amsterdam-based agency is specialized in finding, producing and licensing music for advertising campaigns, film and television. The company also offers a wide range of publishing services for both upcoming and established artists and composers. The Missing Sync's clients include many major international brands such as Netflix, Volkswagen, Martini, IKEA, BMW, T-Mobile, Samsung, Huawei and Heineken.
Aron van der Ploeg started his musical career as a drummer and keyboard player in a number of different bands. Following his studies in Musicology at the University of Amsterdam and further studies in Light Music & Jazz, he started working for music production company Soundscape. In that role he produced music for commercials and TV. Van der Ploeg founded The Missing Sync together with Agents After All and Pennies From Heaven in 2004.