SVP, Strategic Marketing & Partnerships, Universal Music
SARAH DESMOND
SVP, Strategic Marketing & Partnerships, Universal Music
Sarah began her career in RTE Cork working on the infamous No Disco. She then moved onto the live music space where she worked as talent booker, promoter and head of entertainment at both the Savoy Theatre Cork and Gaiety Theatre Dublin. Sarah co promoted the teenage hip hop phenonenon that was Jam Junior with Stevie G for a number of years. Sarah has worked at Universal Music since 2009 and heads up the UKs Brand Partnerships team With over 17 years experience in creating Brand Entertainment campaigns, she has a strong background in partnerships, broadcast, talent rights and event production, combining a solid network of industry contacts and experience with global brands crossing the Music, Media and Entertainment industries. Current Role Universal Music UK – Senior Vice President, Strategic Marketing & Partnerships Leading the brand partnerships team within Universal, Sarah works with brands and agencies to secure & develop brand partnerships for Universal Music’s artists & labels, ULive festivals and Abbey Road Studios.